The Advantages of Having a Web Card

According to the respected publication, “Business Week,” Jacob Nielsen is  "one of the world's foremost experts in Web usability."

His assessment of the top ten reasons for the very high failure rate of small business sites is well worth a read for anyone concerned.

Well-designed Web Cards in their present form are an attempt to overcome the most serious of those reasons. The nature of the product or service on offer is immediately obvious when a visitor arrives at a web card site. One specific sales message is dealt with and the focus never shifts from this.

People who don’t have much experience of business sites in general or who don’t have much relevant content to display will find a web card ideal for their purposes.

The cards are fast loading and the main content is easy to find. Nothing unnecessary or distracting is included. External hyperlinks are included only when the owner finds them absolutely necessary. When they are used, the page they link to opens in a new window so the web card remains open and the visitor must return to it at some time.

Typical web card owners look for their market in their own locality. A very effective  and targeted local advertising campaign can be carried out by owners of those compact sites. (Further details on this campaign are to be found under “Promotional Strategies.”)

A most important extra factor for people with limited budgets is the total cost involved. Prices start at €80, which includes the setting up of a web account with a reputable hosting provider. Thereafter, annual hosting charges are in the region of €60.

At prices like these, web cards give good value for money!