Principles of Web Card Design

Web cards are business sites and are underpinned by the old web design mantra, “Content is King.”

In other words, people coming to a business site are generally looking for information of some sort and they probably want it in a hurry. We advise our clients to have the details of the business in question situated where they can be easily seen and web visitors will be able to find them without undue delay.

By using Iframes the Home page with its important details remains open all the time.

This makes for both extremely easy navigation and reinforces the main message of the site.

Additional content is written on background pages which are loaded into an Iframe, a special section of the Home page.

Those framed pages can contain all the elements, text, graphics etc. that ordinary web pages can and are ideal for refreshing the content on view without hiding the main details at any time.

It is desirable to have an attractive main page to engage peoples’ attention and to get them onsite but thereafter, the policy is to keep navigation and content simple, direct and uncomplicated. People, don’t forget, will arrive at your site for information and not for entertainment!